After some years of doing a wide range of jobs, such as international hauler, I started working as a freelance graphic designer for (inter)national agencies in Antwerp, Brussels and Ghent. Soon I gained own clients.

I founded Cools Concepts, a no-nonsense graphic based agency, servicing a wide range of industries and brands. In 2012 we took over Amazing Advertising in Leuven. One year later Cools Concepts Slovakia opened an office in Bratislava for online development. In 2013 we expanded with Web Region with a rich expertise in regional web solutions. In 2017 I left the company to have a sabbatical for a couple of years.